NIL IQ – The Smarter Side of NIL
At 21 Personnel Advisors, we don’t just help athletes sign NIL deals we help them understand and maximize them.
WHAT WE PROVIDE

1. NIL Deal Structuring & Negotiation
- Secure and maximize athlete NIL contracts with brands, schools, and collectives.
- Ensure compliance with NCAA/state laws and institutional rules.
- Negotiate fair compensation, deliverables, and intellectual property protections.

2. Brand Development & Marketing
- Build athlete personal brands that attract long-term partnerships.
- Content strategy, media coaching, and social media management.
- Introductions to marketing, PR, and endorsement opportunities.

3. Compliance & Risk Management
- Guidance on NCAA/state NIL regulations.
- Contract review to prevent predatory or exploitative deals.
- Tax and legal structure planning (LLCs, trusts, etc. where needed).

4. Financial Literacy & Wealth Planning (Powered by First Down Financial)
- Education on money management, budgeting, and saving.
- Professional tax guidance for NIL earnings.
- CFP®-backed investment and long-term financial planning.
- Insurance and risk management strategies.

5. Career Development & Post-Playing Pathways
- Position athletes for success beyond college.
- Leveraging NIL platforms for pro sports opportunities, media careers, or business ventures.
- Resume and networking assistance for post-athletic careers.

6. Family & Lifestyle Support
- Advising families on managing sudden financial influx.
- Relocation, transition planning, and holistic athlete support.
- Mentorship programs connecting athletes with successful professionals.